Helena joins the team as Marketing & Brand Manager

Aug 28, 2018 | Arrival Education News

We caught up with our newest recruit, Helena, to find out more about her passion for social mobility, travel and staying active…

Helena joined Arrival Education in August as the new addition to our expanding Marketing department – and we can’t wait for her to get stuck in. She’ll be heading up our corporate marketing, creating some inspirational articles, sharing the excellent news direct from our coaches and partnered organisations and hopefully speaking to you about how we can support your organisation.

What attracted you to Arrival Education, Helena?

Social mobility and diversity is something that I became increasingly interested in whilst at school and university. I have first-hand experience of the kinds of support networks and organisations that are around to help young people from non-traditional backgrounds broaden their prospects, but when I heard about Arrival Education their approach really stood out to me.

I saw the role as an opportunity to combine my professional interest in marketing with my personal belief in the importance of social mobility and inclusion – it ticked all the boxes for me

Why do you think the work we do is so important?

The programmes offered by Arrival Education combine real business solutions with ethical business practice. It’s great because it’s a two-way exchange between Arrival Education’s corporate partners and the young people that they work with. The corporates gain a totally new outlook and can develop their professional skill set and the young people gain exposure to an environment and mindset they might never have come across before.

Arrival Education’s focus on working with big business to promote the power of difference is fresh, necessary and competitive; it’s a win-win for everyone involved and it’s a modern and innovative approach to the “diversity problem”.

We think so too! So, tell us more about what you’re up to when you’re not at work?

I am often up in the Lake District visiting my family and when I am there I like to make the most of the scenery and climb some hills! Aside from that, I like staying active (mainly with aerobics classes), cooking and spending too much money on ASOS!

I am also a keen traveller and will take any opportunity (near or far) to explore somewhere new! Having just moved down to London from Edinburgh, I am trying to make the most of exploring London at the moment.

If you could have a 1:1 with anyone from the past or present, who would it be?

Serena Williams – I think she is an amazing role model for women and an incredible athlete. I also think it’s brilliant and important how she has recently brought the discussion about work-life balance and mental health for new mums into the public discourse.